My must have apps for iPad

Ask me which apps I recommend for the iPad and I’ll talk passionately for hours (well at least 20 minutes) about the apps you simply cannot live without. I’m willing to listen too. As a matter of fact, the majority of my apps have come by way of recommendation from friends.

So, here’s the deal. I’ll share then you’ll share. Please leave a comment at the end and let me know what your favorite apps are.

The select few

Although I have filled all my 11 screens with apps (I don’t really like putting my apps in folders), I always come back to a select few. The same does my 3-year-old son, Viggo. The apps I use the most are clustered on a couple of screens and his are collected in another area. Let’s explore my favorite apps in this post. Then, for all the parents out there, Viggo will follow up with his favorite apps next week (read here). Check out links and descriptions below the image.

Continue reading “My must have apps for iPad”

Advertisements

Content design for tablets: swipe versus scroll

A while ago, Mario Garcia, renowned newspaper and magazine design consultant, asked me to comment on tablet design for an article he was writing for the Austrian marketing and media magazine Horizont. His question came through Twitter: “What is your take on swipe vs. scrolling?”

I sent him an email back, and while we wait for the Austrian to English translation of the Horizont article, I thought I would share my response here.

What’s the difference?

“Swiping” happens between two distinct pages, whether they move vertically or horizontally, whereas scrolling is a continuous movement. We are familiar with vertical scrolling from web pages, but horizontal scrolling also occurs with the introduction of “carousels” or “sliders”.

The curated experience – print reinvented

Before getting into the differences, let’s talk about an over arching trend in tablet content apps. Whether they are static (updated periodically) or dynamic (web based, connected to an RSS feed or similar), many apps try to create the sense of an edition based, finite and curated experience. This is true both for newspaper and magazine apps as well as aggregator apps like Flipboard or Editions by AOL.

It can be argued that we are entering the era of “Curated Computing“, a term coined by Sarah Rotman Epps from Forrester. It basically means that people are looking for less but more relevant content, packaged for easy consumption.

This trend is important to note when discussing swiping versus scrolling.

 Swipe signals a start and an end

For publishers attempting to create an “edition based” experience similar to print, swiping from page to page gives readers a sense of familiarity. They’ve done this before. Progressing from one page to another, they use a gesture very similar to what they would have used in the good old print days. Because of that they sense there is a start and an end.

I believe a big group of users are looking for that familiarity and experience. Even apps not founded in legacy newspapers/magazines are attempting to create that sense of familiarity: The Daily, Project Magazine, and all the aggregator apps as I mentioned before, such as Flipboard, Zite, Editions by AOL and the latest, Livestand from Yahoo!. (For more reading on the rise of aggregator apps, check out these articles from Nieman Journalism Lab and Hoosier40.com). Continue reading “Content design for tablets: swipe versus scroll”

Tablet Strategies for Publishers: Framework for Content and Form

Last week the first study (download here) about The Daily was released. The study, released by KnowDigital, included some interesting findings, most noticeably it identified two sets of users: Light readers and Heavy readers.

The primary conclusion was that in its current form, The Daily appeals primarily to the Light reader, whereas the product falls short of expectations for the Heavy reader. The Light reader, more so than the Heavy reader, appreciates a curated, layered experience and is impressed with all the bells and whistles.

Reading the study made me think, does this research apply at the local level? After all, on the one hand, The Daily competes in a space filled with commodity news readily available everywhere on the Internet. We, on the other hand, differentiate ourselves with community based news and information. It can be argued that because of our local focus, we will be able to appeal to both Light and Heavy readers.

With that caveat in mind, below I tried to create a framework for evaluating Content and Form strategies. In addition to using the Know Digital study as a guide, I also borrowed three of the four pillars described in a study created by Jake Batsell from Southern Methodist University. Continue reading “Tablet Strategies for Publishers: Framework for Content and Form”