7 Tips: How brands can succeed with social media

  1. This post is part of Next Issue’s coverage of SXSW Interactive 2012.

    Dave Kerpen, author of the book “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)”, gave an inspired talk at SXSW interactive.
    I caught up with Kerpen to get his take on what makes brands successful with social media marketing. And he answered the dreaded question: “What’s the ROI?”
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    4 most important things to be successful with social media marketing – Dave Kerpen at SXSW 2012
    Sat, Mar 10 2012 14:59:34
  3. During his talk, Kerpen laid down the basics and gave the audience 7 tips: Continue reading “7 Tips: How brands can succeed with social media”

The Rise of Online Influence – Coverage of Two Sessions at SXSW 2011

I attended two packed sessions at SXSW focused on the power of online influence. With the rise of companies like Klout it is a topic that has become more and more buzz worthy over the last year. I wrote about the rise of Klout here.

Is online influence important and is it valid to use a quantitative Klout score as a measure of your influence?

Below, I have tried to piecemeal some of the highlights from the sessions. Continue reading “The Rise of Online Influence – Coverage of Two Sessions at SXSW 2011”