Preparing for the presentation, I made it real simple. I basically stole everything from Brian Solis’ great book: The End of Business as Usual. Ok, almost everything. At any rate, you should buy his book.
My presentation covered:
- Connected Consumers – who are they?
- The golden triangle of SoLoMo
- The new purchase decision making process
- How to acquire and retain customers with SoLoMo
Check out the full presentation on prezi.com