The Era of the Connected Consumer

I was invited back to my old stomping ground in the High Desert this week to speak about social media. Specifically, how to reach the new breed of Connected Consumers.

Preparing for the presentation, I made it real simple. I basically stole everything from Brian Solis’ great book: The End of Business as Usual. Ok, almost everything. At any rate, you should buy his book.

My presentation covered:

  • Connected Consumers – who are they?
  • The golden triangle of SoLoMo
  • The new purchase decision making process
  • How to acquire and retain customers with SoLoMo

Check out the full presentation on


Get the Job with Social Media: How LinkedIn and Other Networks Can Help You Reach Your Career Goals

I was invited back to speak at Cal State San Bernardino this week. The topic: How can you leverage social media to your advantage in today’s competitive job market? I did a similar presentation last year, so I was happy to accept.

The beautiful thing about social media is that it’s evolving constantly. And if you have the finger on the pulse and you’re willing to play the game, then you can turn it to your advantage. Since last year, a new player has entered the field. Welcome to BranchOut, basically LinkedIn on Facebook. BranchOut has seen tremendous growth already; 4 people join every second. That’s 400,000 per week. Currently, there are more than 30M registered users. Still a far cry from LinkedIn, but who knows if and when BranchOut will reach the tipping point. Are you there, ready to seize the opportunity if they do?

In my presentation, I cover:

  • Tips on how to manage your career rather than just searching for a job
  • LinkedIn – basic and advanced features
  • Introduction to BranchOut

Check it out on

7 Tips: How brands can succeed with social media

  1. This post is part of Next Issue’s coverage of SXSW Interactive 2012.

    Dave Kerpen, author of the book “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)”, gave an inspired talk at SXSW interactive.
    I caught up with Kerpen to get his take on what makes brands successful with social media marketing. And he answered the dreaded question: “What’s the ROI?”
  2. Share
    4 most important things to be successful with social media marketing – Dave Kerpen at SXSW 2012
    Sat, Mar 10 2012 14:59:34
  3. During his talk, Kerpen laid down the basics and gave the audience 7 tips: Continue reading “7 Tips: How brands can succeed with social media”

Four digital strategies publishers should pursue in 2012

It’s that time of the year. The time for top ten lists and predictions about the future. I’ll settle for four digital tips to help guide publishers’ digital strategies for 2012. One for each category: Revenue, Content, Design and Platform.

Revenue: Get serious about e-commerce

I’ve been advocating for quite some time that publishers should get serious about e-commerce, and with the rise of tablets, the opportunity is just getting bigger and bigger. E-commerce on mobile devices alone will top $6 billion in 2011 and is expected to reach $31 billion in 2016.

In particular, tablet owners seem excited about shopping directly from their devices. Even better, they want to shop from within publications. In “The Magazine Mobile Reader” report released by MPA a couple of months ago, 59% of respondents said they would like to buy directly from adverts in digital magazines and 79% said they want to be able to purchase products and services directly from editorial features.

eMediaVitals’ Rob O’Regan sees three ways for publishers to pursue e-commerce:

  1. Sell your own stuff
  2. Sell other brands’ stuff
  3. Recommend other brands’ stuff

Whatever the path, it’s time to take advantage of the relationship publishers have with readers and start selling. Continue reading “Four digital strategies publishers should pursue in 2012”

How social media helped me get the job

Recently I was invited to speak at a career conference at my Alma Mater, CSU San Bernardino. The topic: Get The Job With Social Media. As luck would have it, less than one month later, I would be putting me own advice to the test. I will describe how that went at the end of this post.

You are a brand

It is simple really. In the good old days, you searched for a job, you applied for a job, and if you were lucky, you interviewed for a job. Social media has changed the dynamics. The process still applies, but social media adds a new layer. You now have the opportunity to manage your career. By being active on Facebook, Twitter, LinkedIn or even a blog, you are able to shape yourself as a brand.

Social media enables you to manage your brand and shape your career

Continue reading “How social media helped me get the job”

The Rise of Online Influence – Coverage of Two Sessions at SXSW 2011

I attended two packed sessions at SXSW focused on the power of online influence. With the rise of companies like Klout it is a topic that has become more and more buzz worthy over the last year. I wrote about the rise of Klout here.

Is online influence important and is it valid to use a quantitative Klout score as a measure of your influence?

Below, I have tried to piecemeal some of the highlights from the sessions. Continue reading “The Rise of Online Influence – Coverage of Two Sessions at SXSW 2011”

The Rise of Klout and What It Means For Local Media Companies

Question of the day: “What is your Klout score?”

Sites ranking your online influence are getting all the buzz these days. The higher your score, the more influential you are. Klout is the early leader followed by the likes of Peerindex, and Twitalyzer.The approach is the same for all. Each site scrapes your Twitter, Facebook and Linkedin accounts for data, apply secret formulas and algorithms, and then deliver your social influence score. In seconds, you will know your social audience reach, who you are influencing and how. Continue reading “The Rise of Klout and What It Means For Local Media Companies”