Innovation and the Seven Deadly Sins

Ross McLean

SXSW is filled with hits and misses. Friday’s standout hit for me was Ross McLean’s presentation: “Will your new technology win? Ask a tree.” McLean is an EVP for a company called Draftfcb.com. As you will see further down, you don’t really have to ask a tree, you just have to focus on the Seven Deadly Sins. Sounds simple enough. Continue reading “Innovation and the Seven Deadly Sins”

Advertisements