In the field of newspaper design, Dr. Mario Garcia is a bit of a legend. Having worked on more than 500 projects including working with some of the biggest news organizations in the World, such as Wall Street Journal, The Washington Post and Die Zeit, his experience and expertise is unparalleled.
As I started working on the OC Register iPad strategy, I became an avid reader of Mario’s blog. You see, Mario “got it” early on. He knew that the iPad would open new doors of opportunity and the time was ripe to start experimenting with this new and exciting canvas.
So, it’s very fitting what started as individual blog posts about iPad design now has become a full-fledged, multi-touch iBook (buy it in iTunes) dedicated to the exploration of tablet design for news apps.
Mario describes his book as a
“digital book for our times, whether you are a reporter, editor, designer, teacher, student, or just a tablet user with curiosity about strategies that lead to good storytelling in this marvelous new platform.”
Check out the intro video:
The book is chockfull of good information. Really, it should be required reading for anyone in news and content industries just starting to explore the tablet canvas. Mario covers these topics in the book: Storytelling, Navigation, Look & Feel, Pop-Ups, Advertising, Economics, and Media Quartet.
Of course, true to his tablet design beliefs, the book has an abundance of photo slide shows, audio and video files, hyper links, and much more. But the multi-media never get in the way of the written words. Fortunately, words still play an important part in the New World.
I’m honored to have contributed a case study for the book in the form of video interviews with my fellow colleagues at Next Issue on topics ranging from introducing Next Issue to talking about creating navigation paradigms for digital magazines. Case studies are a big part of the book by the way. And that’s great. We are all learning and experimenting together.
Congratulations Mario on a great and educational book! (Also congrats to Reed, who I know worked very hard as editor and art director on the book).
Buy iPad Design Lab in iTunes for $9.99 (you can get a sample for free too)