How to reach Connected Consumers with Mobile and Social Marketing Tools

Today I had the pleasure of presenting to AAF Inland Empire as part of their Digital Marketing Series (thanks for the invite). I covered a topic that’s more relevant now than ever. How to reach Connected Consumers.

As I was getting ready to board the plane, I checked Twitter (again) and to hit the “relevancy-nail” on the head, the latest report from comScore popped up: Smartphone penetration is now at 62%. That’s 147.9 million people in the the U.S. walking around with a powerful computer in their pocket.

Mobile is not a discipline, it’s part of a lifestyle. A lifestyle that evolves around being connected through technology.

The presentation covers these topics:

  • Who the Connected Consumers are and why mobile and social marketing is so important
  • How Connected Consumers use mobile?
  • Overview of marketing tools to reach Connected Consumers: SMS/MMS, mobile web and responsive design, organic and paid social media
  • Easy steps to getting started with mobile

Click to view on Slideshare:

<div style=”margin-bottom:5px”> <strong> <a href=”; title=”Reaching Connected Consumers with Mobile and Social Marketing Tools” target=”_blank”>Reaching Connected Consumers with Mobile and Social Marketing Tools</a> </strong> from <strong><a href=”; target=”_blank”>Claus Enevoldsen</a></strong> </div>


The Era of the Connected Consumer

I was invited back to my old stomping ground in the High Desert this week to speak about social media. Specifically, how to reach the new breed of Connected Consumers.

Preparing for the presentation, I made it real simple. I basically stole everything from Brian Solis’ great book: The End of Business as Usual. Ok, almost everything. At any rate, you should buy his book.

My presentation covered:

  • Connected Consumers – who are they?
  • The golden triangle of SoLoMo
  • The new purchase decision making process
  • How to acquire and retain customers with SoLoMo

Check out the full presentation on

Wait a minute… Is this the year of mobile?

Yep, she's on a smartphone too. And she's thrilled!

Update 6/15/10: Check out the chart at the bottom.

Marketers, if you are asking this question, chances are you do not own a smartphone (or perhaps you own a Blackberry – the “semi” smartphone). If you are asking this question, chances are you have yet to develop a mobile strategy.

Chances are you are losing. Losing to competitors who have already realized the smartphone is the most intimate and direct route to consumers. Losing to competitors who have realized there is a dramatic shift happening in consumer behavior. Losing to competitors who have noticed that smartphones are with consumers 24/7, and they are being used for browsing, researching, comparison-shopping, purchasing products and much more. On the go, at home, in stores.

I attended Interactive Day down in San Diego earlier this month. Needless to say, the topic of almost all sessions evolved around mobile. I gathered some bullet points from a couple of the speakers (forgive me for not including their research sources). For those of you who get mobile, this is just a reminder. For the rest of you, this is a wake up call. Continue reading “Wait a minute… Is this the year of mobile?”

Next Step For Mobile – Measuring Success

I attended Digiday Mobile in Los Angeles last week. It is interesting to see how fast the mobile industry is moving. The conversations around mobile are getting more and more sophisticated every day. As one panelist Matt Doherty, Associate Media Director at BrandinHand stated, the conversation has shifted from why do mobile to how to do mobile. Continue reading “Next Step For Mobile – Measuring Success”