The Era of the Connected Consumer

I was invited back to my old stomping ground in the High Desert this week to speak about social media. Specifically, how to reach the new breed of Connected Consumers.

Preparing for the presentation, I made it real simple. I basically stole everything from Brian Solis’ great book: The End of Business as Usual. Ok, almost everything. At any rate, you should buy his book.

My presentation covered:

  • Connected Consumers – who are they?
  • The golden triangle of SoLoMo
  • The new purchase decision making process
  • How to acquire and retain customers with SoLoMo

Check out the full presentation on prezi.com