This post is part of Next Issue’s coverage of SXSW Interactive 2012.
Dave Kerpen, author of the book “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)”, gave an inspired talk at SXSW interactive.
I caught up with Kerpen to get his take on what makes brands successful with social media marketing. And he answered the dreaded question: “What’s the ROI?”
4 most important things to be successful with social media marketing – Dave Kerpen at SXSW 2012