Ask me which apps I recommend for the iPad and I’ll talk passionately for hours (well at least 20 minutes) about the apps you simply cannot live without. I’m willing to listen too. As a matter of fact, the majority of my apps have come by way of recommendation from friends.
So, here’s the deal. I’ll share then you’ll share. Please leave a comment at the end and let me know what your favorite apps are.
The select few
Although I have filled all my 11 screens with apps (I don’t really like putting my apps in folders), I always come back to a select few. The same does my 3-year-old son, Viggo. The apps I use the most are clustered on a couple of screens and his are collected in another area. Let’s explore my favorite apps in this post. Then, for all the parents out there, Viggo will follow up with his favorite apps next week (read here). Check out links and descriptions below the image.
It’s that time of the year. The time for top ten lists and predictions about the future. I’ll settle for four digital tips to help guide publishers’ digital strategies for 2012. One for each category: Revenue, Content, Design and Platform.
Revenue: Get serious about e-commerce
I’ve been advocating for quite some time that publishers should get serious about e-commerce, and with the rise of tablets, the opportunity is just getting bigger and bigger. E-commerce on mobile devices alone will top $6 billion in 2011 and is expected to reach $31 billion in 2016.
In particular, tablet owners seem excited about shopping directly from their devices. Even better, they want to shop from within publications. In “The Magazine Mobile Reader” report released by MPA a couple of months ago, 59% of respondents said they would like to buy directly from adverts in digital magazines and 79% said they want to be able to purchase products and services directly from editorial features.
eMediaVitals’ Rob O’Regan sees three ways for publishers to pursue e-commerce:
- Sell your own stuff
- Sell other brands’ stuff
- Recommend other brands’ stuff
Whatever the path, it’s time to take advantage of the relationship publishers have with readers and start selling. Continue reading
Earlier this week PaidContent wrote about social reading site aNobii (means bookworm in Latin). The goal of aNobii, according to CEO Matteo Berlucchi is
“… to create a social commerce platform that will allow people to find, share and buy books beyond the bestseller lists with an emphasis on creating an environment where people can talk about the books they love.”
Brilliant. Social commerce is the new e-commerce. For enthusiasts of any type of content (books, music, magazines, news), it’s not enough to be able to transact. They want to belong. They want to feel part of a community of like-minded people. And that’s what aNobii is striving for. I quickly got myself an aNobii profile and now have the ability to rate, review and join book discussions. Check it out here.
While aNobii is still building out their platform, in my mind, Kobo provides the gold standard for what social e-reading is all about. Kobo’s Reading Life has given them the edge over Amazon Kindle and Nook by Barnes & Noble and is now my go-to app for e-reading on my iPad.
As I read, I earn rewards in the form of badges, similar to what you see from FourSquare.
All my reading activity is tracked and presented to me in a gorgeous infographic. Continue reading