The Rise of Online Influence – Coverage of Two Sessions at SXSW 2011

I attended two packed sessions at SXSW focused on the power of online influence. With the rise of companies like Klout it is a topic that has become more and more buzz worthy over the last year. I wrote about the rise of Klout here.

Is online influence important and is it valid to use a quantitative Klout score as a measure of your influence?

Below, I have tried to piecemeal some of the highlights from the sessions. Continue reading

The Rise of Klout and What It Means For Local Media Companies

Question of the day: “What is your Klout score?”

Sites ranking your online influence are getting all the buzz these days. The higher your score, the more influential you are. Klout is the early leader followed by the likes of Peerindex, and Twitalyzer.The approach is the same for all. Each site scrapes your Twitter, Facebook and Linkedin accounts for data, apply secret formulas and algorithms, and then deliver your social influence score. In seconds, you will know your social audience reach, who you are influencing and how. Continue reading