Recently I was invited to speak at a career conference at my Alma Mater, CSU San Bernardino. The topic: Get The Job With Social Media. As luck would have it, less than one month later, I would be putting me own advice to the test. I will describe how that went at the end of this post.
You are a brand
It is simple really. In the good old days, you searched for a job, you applied for a job, and if you were lucky, you interviewed for a job. Social media has changed the dynamics. The process still applies, but social media adds a new layer. You now have the opportunity to manage your career. By being active on Facebook, Twitter, LinkedIn or even a blog, you are able to shape yourself as a brand.