E-commerce Represents New Play for Local Publishers

Local news publishers have always been in the business of enabling transactions on behalf of advertisers. It started with preprints in the newspaper, then digital preprints, and then coupons on news websites. The next frontier for commerce lies in mobile. Mobile innovation is required in order for publishers to remain relevant to local advertisers, a topic I covered in an earlier blog entry. How can they help advertisers take full advantage of location-based services? How can they help advertisers connect with mobile users when they are comparison-shopping inside the store? For further reading, check out a recent article from Mashable: “5 Ways Mobile Will Transform Commerce.”

In this blog entry, I am proposing taking it a step further. As publishers continue to look for new revenue streams in response to declining advertising and circulation revenue, commerce represents an attractive opportunity. Continue reading “E-commerce Represents New Play for Local Publishers”