How to reach Connected Consumers with Mobile and Social Marketing Tools

Today I had the pleasure of presenting to AAF Inland Empire as part of their Digital Marketing Series (thanks for the invite). I covered a topic that’s more relevant now than ever. How to reach Connected Consumers.

As I was getting ready to board the plane, I checked Twitter (again) and to hit the “relevancy-nail” on the head, the latest report from comScore popped up: Smartphone penetration is now at 62%. That’s 147.9 million people in the the U.S. walking around with a powerful computer in their pocket.

Mobile is not a discipline, it’s part of a lifestyle. A lifestyle that evolves around being connected through technology.

The presentation covers these topics:

  • Who the Connected Consumers are and why mobile and social marketing is so important
  • How Connected Consumers use mobile?
  • Overview of marketing tools to reach Connected Consumers: SMS/MMS, mobile web and responsive design, organic and paid social media
  • Easy steps to getting started with mobile

Click to view on Slideshare:

<div style=”margin-bottom:5px”> <strong> <a href=”; title=”Reaching Connected Consumers with Mobile and Social Marketing Tools” target=”_blank”>Reaching Connected Consumers with Mobile and Social Marketing Tools</a> </strong> from <strong><a href=”; target=”_blank”>Claus Enevoldsen</a></strong> </div>