The Era of the Connected Consumer

I was invited back to my old stomping ground in the High Desert this week to speak about social media. Specifically, how to reach the new breed of Connected Consumers.

Preparing for the presentation, I made it real simple. I basically stole everything from Brian Solis’ great book: The End of Business as Usual. Ok, almost everything. At any rate, you should buy his book.

My presentation covered:

  • Connected Consumers – who are they?
  • The golden triangle of SoLoMo
  • The new purchase decision making process
  • How to acquire and retain customers with SoLoMo

Check out the full presentation on prezi.com

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Get the Job with Social Media: How LinkedIn and Other Networks Can Help You Reach Your Career Goals

I was invited back to speak at Cal State San Bernardino this week. The topic: How can you leverage social media to your advantage in today’s competitive job market? I did a similar presentation last year, so I was happy to accept.

The beautiful thing about social media is that it’s evolving constantly. And if you have the finger on the pulse and you’re willing to play the game, then you can turn it to your advantage. Since last year, a new player has entered the field. Welcome to BranchOut, basically LinkedIn on Facebook. BranchOut has seen tremendous growth already; 4 people join every second. That’s 400,000 per week. Currently, there are more than 30M registered users. Still a far cry from LinkedIn, but who knows if and when BranchOut will reach the tipping point. Are you there, ready to seize the opportunity if they do?

In my presentation, I cover:

  • Tips on how to manage your career rather than just searching for a job
  • LinkedIn – basic and advanced features
  • Introduction to BranchOut

Check it out on Prezi.com:

7 Tips: How brands can succeed with social media

  1. This post is part of Next Issue’s coverage of SXSW Interactive 2012.

    Dave Kerpen, author of the book “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)”, gave an inspired talk at SXSW interactive.
    I caught up with Kerpen to get his take on what makes brands successful with social media marketing. And he answered the dreaded question: “What’s the ROI?”
  2. Share
    4 most important things to be successful with social media marketing – Dave Kerpen at SXSW 2012
    Sat, Mar 10 2012 14:59:34
  3. During his talk, Kerpen laid down the basics and gave the audience 7 tips: Continue reading “7 Tips: How brands can succeed with social media”

Must have apps for kids

A couple of weeks ago, I presented my must have apps. Now it’s my son’s turn. It’s only fair; he uses my iPad just as much as I do. Actually, he went somewhat viral at a young age based on this video (read the article here: PC World):

Viggo is now three and a half years old. We sit down every evening to pick out a book app to read. Here are his favorites. Please leave a comment and let me know which new apps we should pick up:

Below you will find descriptions and download links. The apps are sorted from most interactive to least. Each app passes my test for easy navigation that doesn’t interrupt the story: Continue reading “Must have apps for kids”

My must have apps for iPad

Ask me which apps I recommend for the iPad and I’ll talk passionately for hours (well at least 20 minutes) about the apps you simply cannot live without. I’m willing to listen too. As a matter of fact, the majority of my apps have come by way of recommendation from friends.

So, here’s the deal. I’ll share then you’ll share. Please leave a comment at the end and let me know what your favorite apps are.

The select few

Although I have filled all my 11 screens with apps (I don’t really like putting my apps in folders), I always come back to a select few. The same does my 3-year-old son, Viggo. The apps I use the most are clustered on a couple of screens and his are collected in another area. Let’s explore my favorite apps in this post. Then, for all the parents out there, Viggo will follow up with his favorite apps next week (read here). Check out links and descriptions below the image.

Continue reading “My must have apps for iPad”

What is Next Issue all about?

Haven’t really talked about my day-time job at Next Issue too much on this blog, but here’s an opportunity to share. In a nutshell, we offer enhanced editions of the world’s most popular magazines, optimized for tablets.

At CES last week, I had the pleasure to be interviewed by Ian Hamilton, my former colleague from OC Register and writer for the OC Unwired blog. In the interview we discuss where Next Issue fits in the digital publishing space. Specifically, Ian asks why we are focusing on Android tablets. Check out my answer to that and my pointers on what makes Next Issue unique. We are just getting started and 2012 will be an exciting year for us. Stay tuned for more news.

Let me know what you think of the video.

Check out Ian’s blog post here.