The Era of the Connected Consumer

I was invited back to my old stomping ground in the High Desert this week to speak about social media. Specifically, how to reach the new breed of Connected Consumers.

Preparing for the presentation, I made it real simple. I basically stole everything from Brian Solis’ great book: The End of Business as Usual. Ok, almost everything. At any rate, you should buy his book.

My presentation covered:

  • Connected Consumers – who are they?
  • The golden triangle of SoLoMo
  • The new purchase decision making process
  • How to acquire and retain customers with SoLoMo

Check out the full presentation on


4 thoughts on “The Era of the Connected Consumer

  1. Great presentation! Your nod to the Solis book made me wonder if you’ve checked out Cluetrain Manifesto and the authors’ 95 theses?
    Like –
    1. Markets are conversations.
    2. Markets consist of human beings, not demographic sectors.
    3. Conversations among human beings sound human. They are conducted in a human voice.

    Thanks for the link to your very insightful prezi! Keep up the good work.


    1. Thanks Lori. Happy you found it useful. Haven’t heard about Cluetrain Manifesto, but definitely sounds like a book I need to check out. Thanks for the tip. Claus

  2. Great presentation this morning! Your prezi BTW was very well done! The presentation was to point and never ever strayed from your main point. I enjoyed it and learned a few things as well.

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