How social media helped me get the job

Recently I was invited to speak at a career conference at my Alma Mater, CSU San Bernardino. The topic: Get The Job With Social Media. As luck would have it, less than one month later, I would be putting me own advice to the test. I will describe how that went at the end of this post.

You are a brand

It is simple really. In the good old days, you searched for a job, you applied for a job, and if you were lucky, you interviewed for a job. Social media has changed the dynamics. The process still applies, but social media adds a new layer. You now have the opportunity to manage your career. By being active on Facebook, Twitter, LinkedIn or even a blog, you are able to shape yourself as a brand.

Social media enables you to manage your brand and shape your career

Google yourself!

Try this, Google yourself! What shows up? Do you “own” the first page? If not, how can you change this? And why is this important? Well, for starters, you change it by being active on social networks. If you search my name,you will notice it is dominated by Linkedin, Facebook, Twitter and my blog, respectively. By managing my appearance, I am effectively managing people’s perception of the brand that is me. By retweeting great content and sometimes adding original thought to the conversation, I can now start positioning myself as somewhat of an expert. Or at the very least, someone who is passionate about certain topics.

Search results for "Claus Enevoldsen" are dominated by social media networks

LinkedIn – The holy grail

The holy grail of your career management is of course Linkedin. According to a study by Vault, 74% of employers on LinkedIn use it to source candidates. In its basic form, LinkedIn is your online resume, so make sure it is identical to your printed resume. But LinkedIn is so much more. It’s a job search engine, a social networking tool and lately, it has become a serious news aggregator. If you haven’t created your account yet, it is time to get started.

Check out and download my full presentation here.

How social media helped me get the job

Yesterday, I started in my new position as Senior Marketing Manager at Next Issue Media. Check out the company and let me know what you think. For me, it is an important career move as it moves me deeper into the tablet space, a space I am very passionate about. It also moves me to Silicon Valley. I am extremely excited about what the future brings for me and my family.

Anyways, with my presentation in mind, I was curious as to how, if at all, social media played a role in Next Issue Media’s evaluation of me. As it turned out, they checked out my LinkedIn profile multiple times and it played an important part in their evaluation. They did not go to my  Facebook or Twitter profiles (although I included my Twitter handle in my printed resume), but my Twitter feed is tied in with my LinkedIn profile, so everything I tweet appears above my resume. Interestingly, they checked out an article, in which I was interviewed. As it is stated in the beginning of that article, it only came about due to a Twitter conversation I had with the author of the article.

So there you have it. Social media did help me get the job. But more importantly, social media continues to help shape my career.

More to come on my new role at Next Issue Media…


One thought on “How social media helped me get the job

  1. Claus, congratulations on the new job. If this means a move to Silicon Valley, the Inland Empire will be at a loss.

    Addressing your post, the hard part, for those of us who hit the ground running at 7 a.m. and don’t stop ’til they drop at 11 p.m., is finding the time to manage ourselves like a brand. This takes an investment of time that many of us don’t have to invest (truly–we are not all couch potatoes in the evening). This may be especially challenging for working women with majority responsibility for children and/or households.

    There is also the challenge that this method of career management is natural for people who are born to be thought leaders, but onerous for those with different strengths. If you want to be theoretical about it, the theory of multiple intelligences means that this type of personal brand management will suit about 1/8 of the population–those with linguistic intelligence who express it through researching, writing, and sharing.

    This is really a challenge for employers: How do you find the A players who don’t happen to tweet, blog, post to LinkedIn (for fear of threatening current employers), or who avoid Facebook due to privacy concerns? This is why offline networking is often a key way to land a job. It needs to remain part of the mix for employers as well.

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