7 Tips: How brands can succeed with social media

13 03 2012
  1. This post is part of Next Issue’s coverage of SXSW Interactive 2012.

    Dave Kerpen, author of the book “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& other social networks)”, gave an inspired talk at SXSW interactive.
    I caught up with Kerpen to get his take on what makes brands successful with social media marketing. And he answered the dreaded question: “What’s the ROI?”
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    4 most important things to be successful with social media marketing – Dave Kerpen at SXSW 2012
    Sat, Mar 10 2012 14:59:34
  3. During his talk, Kerpen laid down the basics and gave the audience 7 tips: Read the rest of this entry »




The Rise of Online Influence – Coverage of Two Sessions at SXSW 2011

21 03 2011

I attended two packed sessions at SXSW focused on the power of online influence. With the rise of companies like Klout it is a topic that has become more and more buzz worthy over the last year. I wrote about the rise of Klout here.

Is online influence important and is it valid to use a quantitative Klout score as a measure of your influence?

Below, I have tried to piecemeal some of the highlights from the sessions. Read the rest of this entry »








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