claus enevoldsen

Yep, she's on a smartphone too. And she's thrilled!

Update 6/15/10: Check out the chart at the bottom.

Marketers, if you are asking this question, chances are you do not own a smartphone (or perhaps you own a Blackberry – the “semi” smartphone). If you are asking this question, chances are you have yet to develop a mobile strategy.

Chances are you are losing. Losing to competitors who have already realized the smartphone is the most intimate and direct route to consumers. Losing to competitors who have realized there is a dramatic shift happening in consumer behavior. Losing to competitors who have noticed that smartphones are with consumers 24/7, and they are being used for browsing, researching, comparison-shopping, purchasing products and much more. On the go, at home, in stores.

I attended Interactive Day down in San Diego earlier this month. Needless to say, the topic of almost all sessions evolved around mobile. I gathered some bullet points from a couple of the speakers (forgive me for not including their research sources). For those of you who get mobile, this is just a reminder. For the rest of you, this is a wake up call. Read the rest of this entry »