I attended two packed sessions at SXSW focused on the power of online influence. With the rise of companies like Klout it is a topic that has become more and more buzz worthy over the last year. I wrote about the rise of Klout here.
Is online influence important and is it valid to use a quantitative Klout score as a measure of your influence?
Below, I have tried to piecemeal some of the highlights from the sessions. Read the rest of this entry »